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	<title>Clarocada: Make words make sense...</title>
	<link>http://clarocada.com</link>
	<description>Making words make sense makes money. Does that make sense?</description>
	<lastBuildDate>Fri, 27 Nov 2009 12:32:45 +0000</lastBuildDate>
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		<title>I still don&#8217;t take meetings. I make tweetings. @clarocada</title>
		<description><![CDATA["Meetings are an addictive, highly self-indulgent activity that corporations and other large organizations habitually engage in only because they cannot masturbate" - Dave Barry. I don't do meetings any more. I used to do a lot of meetings. But not any more...]]></description>
		<link>http://clarocada.com/2009/11/27/i-dont-do-meetings-i-do-tweetings-clarocada/</link>
			</item>
	<item>
		<title>Do marketers smell the social media coffee yet?</title>
		<description><![CDATA[This article was originally published at Digital Biographer, also written by David Petherick, in January 2008. That&#8217;s Eight. A year ago. I think it still is very relevant a year later&#8230; 
The significance of social networks is now starting to become obvious to the marketing departments of larger companies, largely due to two factors &#8211; [...]]]></description>
		<link>http://clarocada.com/2009/01/21/do-marketers-smell-the-social-media-coffee-yet/</link>
			</item>
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		<title>Cyber-Biographer makes it to Russia.</title>
		<description><![CDATA[I am a &#8216;Keeber-biograph&#8216;, meaning Cyber-Biographer. 
This is a term I came across when searching through Yandex, the Russian search engine that&#8217;s been in the news recently, and which is rightly proud of the fact that, thanks to them, Russia is one of only four countries where Google is not the significantly dominant search engine.
The [...]]]></description>
		<link>http://clarocada.com/2008/08/26/cyber-biographer-makes-it-to-russia/</link>
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		<title>Will Amazon be your digital publisher this year, or next?</title>
		<description><![CDATA[I had the pleasure to talk to Amazon&#8217;s Vice President Worldwide Architecture, and Chief Technology Officer, Werner Vogels, at The Next Web Conference in Amsterdam earlier this month, and asked him about what&#8217;s next for Amazon&#8217;s &#8216;Kindle&#8216; product&#8230; just click on the arrow below to listen to our discussion, or click the image to go [...]]]></description>
		<link>http://clarocada.com/2008/04/23/will-amazon-be-your-digital-publisher-this-year-or-next/</link>
			</item>
	<item>
		<title>Why it&#8217;s taken me 13 years to decide to attend The Next Web in Amsterdam&#8230;</title>
		<description><![CDATA[I first got involved in online business around 1995, when I first bought a copy of .net magazine, after I got curious about a startup company in the next room of our business centre, who said they were hosting websites.
Back in 1995, most business people I spoke to didn&#8217;t know what a website was, let [...]]]></description>
		<link>http://clarocada.com/2008/03/28/why-its-taken-me-13-years-to-decide-to-attend-the-next-web-in-amsterdam/</link>
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	<item>
		<title>5 little-known Gmail features you may not yet know about</title>
		<description><![CDATA[Gmail (or Googlemail if you&#8217;re in the UK) keeps on improving. And its free. And you never have to delete anything, and it&#8217;s pretty good at dealing with sp*am&#8230; yes, I like it. But I just came across a blog from Google with 5 great time-saving practical features I did not realise existed&#8230;
5. &#8220;Archive and [...]]]></description>
		<link>http://clarocada.com/2007/11/17/5-little-known-gmail-features-you-may-not-yet-know-about/</link>
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		<title>Listen to David Petherick on BBC Radio Wales</title>
		<description><![CDATA[I was pleased to hear that my interview outlining my work as &#8220;The Digital Biographer&#8221; with Adam Walton of BBC Radio Wales broadcast on 12th August sounded good, was a good three minutes longer than expected, and was &#8216;top of the hour&#8217; as the lead story.

You can listen in online (I take up around the [...]]]></description>
		<link>http://clarocada.com/2007/08/13/david-petherick-of-clarocada-authority-online-at-bbc-radio-wales/</link>
			</item>
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		<title>David Petherick (Digital Biographer) interviewed on BBC Radio Wales</title>
		<description><![CDATA[David Petherick is the Founder and CEO of Clarocada &#8211; but he&#8217;s also &#8220;The Digital Biographer&#8221; according to the BBC&#8230; 
&#8220;I&#8217;ve no idea how the 25 minutes or so I spent talking with Adam Walton of BBC Radio Wales yesterday will sound when it&#8217;s edited down to perhaps 5, but we had a good old [...]]]></description>
		<link>http://clarocada.com/2007/08/09/david-petherick-on-bbc-radio-wales-as-digital-biographer/</link>
			</item>
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		<title>Leith Win Major Russian Advertising Account</title>
		<description><![CDATA[We are delighted to announce that Clarocada customer The Leith Agency, just voted Marketing Services Agency of the Year, has pulled off one of the major coups of the year by beating four Russian advertising agencies to the prestigious SladCo Chocolate account.

The pitch, carried out in Moscow, invited agencies to present their ideas for a [...]]]></description>
		<link>http://clarocada.com/2007/05/09/leith-agency-win-russian-advertising-account/</link>
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		<title>You&#8217;re a Nobody unless your name Googles well &#8211; Wall Street Journal</title>
		<description><![CDATA[It&#8217;s official &#8211; well, it is if you rate the Wall Street Journal&#8217;s front page as authoritative &#8211; if your name doesn&#8217;t Google well, you can have problems with your credibility &#8211; and not just with prospective employers.
You&#8217;re a Nobody Unless your Name Googles Well published on the 8th of May 2007, cites the example [...]]]></description>
		<link>http://clarocada.com/2007/05/08/youre-a-nobody-unless-your-name-googles-well-wall-street-journal/</link>
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