Archives: 'News'

I am a ‘Keeber-biograph‘, meaning Cyber-Biographer.
This is a term I came across when searching through Yandex, the Russian search engine that’s been in the news recently, and which is rightly proud of the fact that, thanks to them, Russia is one of only four countries where Google is not the significantly dominant search engine.
The [...]

I had the pleasure to talk to Amazon’s Vice President Worldwide Architecture, and Chief Technology Officer, Werner Vogels, at The Next Web Conference in Amsterdam earlier this month, and asked him about what’s next for Amazon’s ‘Kindle‘ product… just click on the arrow below to listen to our discussion, or click the image to go [...]

I first got involved in online business around 1995, when I first bought a copy of .net magazine, after I got curious about a startup company in the next room of our business centre, who said they were hosting websites.
Back in 1995, most business people I spoke to didn’t know what a website was, let [...]

I was pleased to hear that my interview outlining my work as “The Digital Biographer” with Adam Walton of BBC Radio Wales broadcast on 12th August sounded good, was a good three minutes longer than expected, and was ‘top of the hour’ as the lead story.

You can listen in online (I take up around the [...]

David Petherick is the Founder and CEO of Clarocada – but he’s also “The Digital Biographer” according to the BBC…
“I’ve no idea how the 25 minutes or so I spent talking with Adam Walton of BBC Radio Wales yesterday will sound when it’s edited down to perhaps 5, but we had a good old [...]

We are delighted to announce that Clarocada customer The Leith Agency, just voted Marketing Services Agency of the Year, has pulled off one of the major coups of the year by beating four Russian advertising agencies to the prestigious SladCo Chocolate account.

The pitch, carried out in Moscow, invited agencies to present their ideas for a [...]

It’s official – well, it is if you rate the Wall Street Journal’s front page as authoritative – if your name doesn’t Google well, you can have problems with your credibility – and not just with prospective employers.
You’re a Nobody Unless your Name Googles Well published on the 8th of May 2007, cites the example [...]

David Petherick, the Profile Makeover Expert, is offering a one-day Masterclass on how to edit, format and promote your business and personal brand through your online profile.
Thomas Power is Chairman of Ecademy, and Penny Power is its Founder. Together, they have perhaps the most-visited profiles online at Ecademy. However, both asked David Petherick to [...]