Leith Win Major Russian Advertising Account

We are delighted to announce that Clarocada customer The Leith Agency, just voted Marketing Services Agency of the Year, has pulled off one of the major coups of the year by beating four Russian advertising agencies to the prestigious SladCo Chocolate account.

The pitch, carried out in Moscow, invited agencies to present their ideas for a television-led campaign to relaunch their flagship boxed chocolate brand – SladCo – in Russia. The campaign, backed by a multi-million pound media budget, will break in August of this year and will run across all major Russian cities.

Marinela Simon, Marketing Manager for SladCo, said:

"We all got an excellent impression of The Leith Agency’s work. It was strategically well-grounded, creatively very good and well thought-through in terms of tone and manner. It also showed a remarkable understanding of Russian culture."

Richard Marsham, Managing Partner at The Leith Agency, said:

"I’ve pitched in some unusual places, but the SladCo pitch in Moscow is one of the most unusual and enjoyable ones yet. It’s a remarkable win for us, and really does show that good ideas cross all boundaries."

The campaign is currently in pre-production, and will break on the 16th August.

SladCo is the fifth largest company in the Russian Confectionery Market. The SladCo product portfolio is very wide & diversified. Key categories are Chocolate, Pastry & Caramel. Chocolate is its flagship category which delivers 66% of total company turnover.

Key Links:
The Leith Agency
Clarocada Russia