Archive for May, 2007

Leith Win Major Russian Advertising Account

We are delighted to announce that Clarocada customer The Leith Agency, just voted Marketing Services Agency of the Year, has pulled off one of the major coups of the year by beating four Russian advertising agencies to the prestigious SladCo Chocolate account.

The pitch, carried out in Moscow, invited agencies to present their ideas for a television-led campaign to relaunch their flagship boxed chocolate brand – SladCo – in Russia. The campaign, backed by a multi-million pound media budget, will break in August of this year and will run across all major Russian cities.

Marinela Simon, Marketing Manager for SladCo, said:

“We all got an excellent impression of The Leith Agency’s work. It was strategically well-grounded, creatively very good and well thought-through in terms of tone and manner. It also showed a remarkable understanding of Russian culture.”

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You’re a Nobody unless your name Googles well – Wall Street Journal

It’s official – well, it is if you rate the Wall Street Journal’s front page as authoritative – if your name doesn’t Google well, you can have problems with your credibility – and not just with prospective employers.

You’re a Nobody Unless your Name Googles Well published on the 8th of May 2007, cites the example of  Abigail Garvey, who, when she adopted the married name of Wilson, began to be questioned on publications she listed on her CV (résumé) because they weren’t finding the publications in online searches.

In the age of Google, being special increasingly requires standing out from the crowd online. Many people aspire for themselves — or their offspring — to command prominent placement in the top few links on search engines or social networking sites’ member lookup functions. But, as more people flood the Web, that’s becoming an especially tall order for those with common names. Type “John Smith” into Google’s search engine and it estimates it has 158 million results. (See search results.)

Ask.com estimates about 7% of all searches are for a person’s name, and more than 80% of executive recruiters said they routinely use search engines to learn more about candidates, according to a recent survey by ExecuNet.  ExecuNet published “Growing Number Of Job Searches Disrupted By Digital Dirt” in June of 2006,  which  found that “35% (of executive recruiters) have eliminated a candidate from consideration based on the information uncovered online – up significantly from 26% just one year ago.
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