Business Blogs still make sense…

I originally posted this message in June 2005, but it still holds true…

A survey carried out by Backbonemedia on business blogging has some amazing conclusions…

"…build trust, collect valuable feedback and foster strengthened relationships while and at the same time benefiting in ways that are tangible."

Just like in other aspects of life, success breeds success. What we see with successful blogs is a chain reaction that starts with a sincere interest on the part of the bloggers to provide their audience with great value in terms of useful and engaging content in the form of information, help, discussion and ideas. If a company can harness their customers' knowledge and ideas, a company will find better ways to satisfy their customers needs and wants.

Look at the executive summary or read the full report (70 page PDF file). Thanks to Radiant Marketing Group for highlighting this report.